ABOUT VINTUITION

Your cellar door is the heart of your direct-to-consumer strategy. 
Your team is the face of your brand. 

Vintuition™ was created to strengthen the connection between the wine you produce and the customers who choose to buy it. 

We work in the space between bottle and buyer — where first impressions are formed, stories are shared, and commercial outcomes are shaped. Because while the wine industry is full of extraordinary producers, sustainable growth increasingly depends on what happens after the wine is made. 

Vintuition delivers hybrid training programs designed specifically for wine businesses. We focus exclusively on the customer-facing side of the industry, including: 

  • Cellar Door Sales

  • Wine Club Development

  • Direct to Consumer Marketing

  • Customer Journey and Experience

  • Communication and Conversion

  • Tourism and Revenue Growth

Our approach is practical, structured and commercially grounded. 

This isn’t about theory for theory’s sake. 


It’s about performance, measured in confident teams, stronger conversion rates, deeper customer loyalty and sustainable direct sales growth. 

Offered both online and onsite, our programs use a contemporary learning framework tailored to the realities of regional wine businesses. Each engagement may include: 

  • Skills evaluation

  • Online tutorials (live and self paced)

  • Practical exercises and applied learning

  • Onsite team training

  • 1:1 coaching for managers and key personnel

  • Progress tracking and feeback mechanisms

We dont replace your culture. We refine and strengthen what already exists.

Our role is to help wine businesses build capable, commercially aware teams who understand how to turn exceptional wine into exceptional customer relationships -

consistently, confidently and profitably.

WHY INVEST IN STAFF TRAINING?

MORE! Sales | Wine | Loyalty

The key to generating more sales and increasing loyalty is personalisation. Ditch the generic sales script. Learn practical skills that will enable your team to understand your customer and deliver a tailored experience that results in a sale. The Vintuition program empowers your staff with the practical skills needed to develop lucrative relationships and maintain customer loyalty.

Exceptional. Every Time!

Every visitor matters. It’s no longer enough to simply make good wine, offer a free tasting and expect customers to purchase. Vintuition teaches participants how to develop meaningful connections with every visitor and maintain confident control of the sales and service process.

PROGRAM OVERVIEW

CELLAR DOOR SALES PROGRAM

This is our foundation program.

Designed for wine businesses with established cellar doors. This course provides structured, consistent, commercially focused sales training. The course consists of hybrid online/onsite program tailored to the needs of each individual business.

What Your Team Will Learn

  • Understanding customer intent

  • Structuring effective tastings

  • Moving from product knowledge to persuasive storytelling

  • Convert tastings into sales

  • Wine club introduction and upsell

  • Handling objections

  • Creating memorable customer journeys

Topics include:

  • Setting the stage for Service and Sales Excellence

  • Cellar Door Service Principles

  • Relationship Selling Principles

  • Delivery Exceptional Experiences

  • Measuring Success

What You Receive as a Business:

  • Dedicated company training portal

  • Progress dashboards

  • Assessment tracking

  • Downlaodable resources

  • Ongoing onboarding capability

  • Certificate on Completion

This is not generic hospitality training, It is wine-specific, commercially grounded and built for wine business realities.

MEET YOUR FACILITATORS

ROBIN SHAW

Robin Shaw is Australia’s leading wine tourism educator with over 25 years of experience in a wide range of roles. In 2004 Robin received a prestigious Winston Churchill Fellowship to study global wine tourism innovation, after which she developed a suite of industry resources including The Australian Wine Tourism Toolkit for Winemakers’ Federation of Australia. More recently, she was involved with the development and delivery of Wine Australia’s Growing Wine Tourism program and has been invited by Adelaide University to present the Masters of Wine Business Wine Tourism and Direct Wine Marketing & Cellar Door Management courses. 

AMBER FLAVELL

Amber Flavell is a wine experience specialist with more than two decades of hands-on experience across the wine industry. Her career has spanned cellar door management, direct-to-consumer strategy, brand storytelling and team training, giving her a practical, ground-level understanding of what truly drives memorable wine experiences and commercial results. 

Amber has worked with wineries of all sizes to refine their customer journey, strengthen conversion, and build confident, capable teams who know how to connect with guests in a genuine and commercially smart way. She is known for her no-fuss, highly practical approach. 

AMBER FLAVELL

Amber Flavell is a wine experience specialist with more than two decades of hands-on experience across the wine industry. Her career has spanned cellar door management, direct-to-consumer strategy, brand storytelling and team training, giving her a practical, ground-level understanding of what truly drives memorable wine experiences and commercial results. 

Amber has worked with wineries of all sizes to refine their customer journey, strengthen conversion, and build confident, capable teams who know how to connect with guests in a genuine and commercially smart way. She is known for her no-fuss, highly practical approach. 

The Vintuition Team have developed and delivered workshops and training

programs across Australia and South Africa on topics including Cellar Door Service and Sales, Creating and Delivering Memorable Experiences, Mastering Outbound Phone Sales and DTC Marketing Essentials

VINTUITION FEEDBACK

"Working with Vintuition completely shifted how our team thinks about the guest experience. Amber and Robin have an incredible way of breaking down complex ideas into practical,

actionable steps. Within weeks, we saw a noticeable lift in team confidence and customer engagement. It’s rare to find training that’s both inspiring and immediately usable."

— Sarah M., Cellar Door Manager, McLaren Vale

"Vintuition’s sessions strike the perfect balance between strategy and real-world application The content is grounded in decades of experience, but it never feels theoretical. Our leadership team walked away with clear direction and a renewed focus on delivering memorable wine experiences."

— James T., General Manager, Family-Owned Winery

"Vintuition’s sessions strike the perfect balance between strategy and real-world application The content is grounded in decades of experience, but it never feels theoretical. Our leadership team walked away with clear direction and a renewed focus on delivering memorable wine experiences."

— James T., General Manager, Family-Owned Winery

"The self-paced modules were exactly what our regional team needed. Flexible, relevant, and refreshingly no-nonsense. Amber and Robin speak the language of the wine industry, which makes all the difference. Our team felt understood — and empowered."

— Lauren P., Regional Sales & Hospitality Coordinator

CONTACT US

Need to know more?

Use the contact form or call us on 0419 033 868